INTRODUCTION

In the present environment, companies are faced with plenty of challenges which may even challenge their survival.  Companies will need to innovate and find new ways to sell their products and services. 

As such, this program seeks to help companies and their staffs to be in tune with current changes, develop new strategies while enhancing the attitudes, skills and knowledge to be in tune with current crisis.

OBJECTIVES

Upon completion of the program, participants should be able to:

Identify the new normal and its impact on current business

Identify the right strategies to compete in the market

Identify new markets to grow the business

Reach out and target new and existing customers

TRAINING CONTENTS

Identify the new normal

Current challenges and changes in the marketplace

The new normal and its effect to the business environment

Changes that have to be made to stay competitive

Competitive market analysis

Understand the 4 quadrants of competitive market analysis

Analyse where your organization derive most of the revenue from

Penetrate into new markets

4 major marketing strategies

Develop the right products

Right pricing the products

Distribute the products through the use of distribution channels

Promoting the products to target market

Mixing your major strategies

Combining the 4 major strategies

Right mix strategies for industrial products

Right mix strategies for consumer products

Right mix strategies for intangible products

METHODOLOGY

This will be a remote online training program.  Concepts and techniques will be internalised through lectures, facilitations, case study and assignments using an integrative learning approach.

Templates will be provided for easy use and reference.  One on one coaching session will also be provided after the training when necessary.

LANGUAGE

This program is conducted in English

TRAINER

Mr Phang Wai Kheong (click to view profile)

Fee: RM468 per person

Early bird registration: RM 400 per person (must be paid before 10 September 2021)

Group registration for 3 persons: RM330/person

INTRODUCTION

Problems or issues are common phenomena in any organization. Problem solving is the set of action taken to achieve a future desired state. Effective problem solving skills would facilitate transformation of problems into OPPORTUNITIES. This training will use the Lego Serious Play Methodology that allows the participants to build 3D models using Lego bricks.

From these models, participants will be able to see a better and bigger picture of the problem, and to come out with ideas that will help resolve the problem in hand.

OBJECTIVES

At the end of this workshop, participants will be able to:

• Recognise that creative thinking is essential within a problem-­solving cycle

• Define Divergent  vs  Convergent  thinking  -­  uses  of  both  frameworks

• Understand the barriers to creative thinking

• Review possible best practice techniques that suit the individual and the team

• Identify appropriate techniques for each situation

• Stimulate the group to become more creative

COURSE CONTENTS

Introduction to Lego Serious Play Methodology

Overview to creative problem solving

The creative thinking barriers

The LSP Methodology to creative problem solving

METHODOLOGY

This is a highly interactive program and focuses on the practical aspects of problem solving. Lego Serious Play Methodology will be used throughout the training.  Other methods used that will be used sparingly are lectures, group discussions and presentations using practical organisational applications.

TRAINER

Mr Phang Wai Kheong (click to view profile)

-Contact us for more information

INTRODUCTION

Negotiation is an important skill for sales professionals as this will allow them to get better deals.  Situations of negotiations include small contracts to big contracts amount.  Whether the negotiation is simple or complex, similar principles of negotiation apply.

As such, this training seeks to help participants to better negotiate so that the solutions will be a win-win to all parties involved.

OBJECTIVES

After this training, participants will be able to:

• Increase efficiency, build better relationships with fewer conflicts, drive more engagement and gain more confidence

• Effectively negotiate to create win-win solutions

• Use the different techniques to build better relationships during and after negotiations

• Focus on value creation by focusing on individual’s needs

• Understand own personality traits to effectively deal with different negotiating styles

CONTENTS

• Starting With the “Right” Mindset

• Personality profiling

• Communication in negotiation

• Reading third party’s body language

• Negotiation principles

• Steps to effective negotiation

METHODOLOGY

Concepts and techniques will be internalised throughout the workshop through education sessions, role-plays, presentations and group activities using an integrative learning approach.

TRAINER

Mr Phang Wai Kheong (click to view profile)

-Contact us for more information

INTRODUCTION

In the present challenging environment, more information can be found online.  One of it is the explosion in the number of people using social media.  With these changes of customers’ preferences, staff in a company must learn how to use social media in a professional way that will enhance the company’s reputation and its brand image. 

This training seeks to help participants in understanding how to communicate effectively with their customers on social media and how its effectiveness can enhance the company’s reputation and brand image.

OBJECTIVES

After this training, participants will be able to:

• Understand the challenges they are facing and overcome them

• Be aware of the reasons they are in sales

• Think like a businessperson

• Maximize the use of different social media platforms

• Build awareness and reach out to more people

CONTENTS

• Starting with the “Right” attitude

• Effective use of social media

• Creating effective contents

• Shoot testimony videos

• Conducting livestreams

• Analysing social media analytics

• Next step

METHODOLOGY

Concepts and techniques will be internalised throughout the training through education sessions, role-plays and group activities using an integrative learning approach.

TRAINER

Mr Phang Wai Kheong (click to view profile)

-Contact us for more information

INTRODUCTION

DISC is a personality profiling tool to identify the different personalities in an organisation.  With the understanding of DISC, managers will be able to assess, manage and customise the way they deal with their subordinates.

This program seeks to help participants to be well versed with the behaviours of various personalities and how to assess their interviewees during interview sessions to see whether they fit into the jobs the interviewees are applying for.

OBJECTIVES

At the end of the program, participants will be able to:

• Relating DISC personality into interview sessions

• Able to assess the interviewee’s personality

• Assess correctly whether interviewee is fit for the job they are applying for

CONTENTS

• Starting With the “Right” Mindset

• DISC personality profiling

• DISC and interview sessions

• Advanced Interviewing Techniques